By Dr Peña Manuel
American Mythologies examines 11 myths that shape a part of the storehouse of present-day American mythologies, elucidating the character of latest myths by way of investigating their ideological sub-terrain. Grounded in a semiological technique, which explores the displacement of knowledge and the transformation of symptoms that characterise mythic communique, this booklet sheds gentle at the socio-economic, gendered, nationwide and racial pursuits that lie in the back of myth-making. proposing wealthy case reports from pop culture and public discourse, it demonstrates the way within which those myths, and American mythology more often than not, advertise the middle values of lifestyle less than capitalism: rugged individualism, the unfettered correct to amass wealth, the very best ethical personality of free-enterprise democracy, and its ample possibilities for each citizen. through a similar token, that very same mythology negates the corruption endemic to the capitalist social order, an order that still promotes inescapable category, racial, and gender inequalities which confine the vast majority of american citizens to a lifetime of consistent monetary fight. A clean critique of the rules of yank tradition, American Mythologies will attract people with pursuits in sociology, social and cultural idea, and cultural and media studies.
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Extra resources for American Mythologies: Semiological Sketches
American Mythologies: Semiological Sketches by Dr Peña Manuel