Download e-book for iPad: Advertising Creative: Strategy, Copy, and Design by Tom Altstiel,Jean M. Grow

By Tom Altstiel,Jean M. Grow

ISBN-10: 1506315380

ISBN-13: 9781506315386

Advertising Creative is the 1st “postdigital” artistic technique and copywriting textbook within which electronic expertise is woven all through each bankruptcy. The booklet will get correct to the purpose of advertisements via stressing key rules and functional details scholars and dealing execs can use to speak successfully during this postdigital age. Drawing on own event as award-winning specialists in artistic advertisements, Tom Altstiel and Jean develop provide real-world insights on state of the art issues, together with international, social media, business-to-business, in-house, and small service provider ads.

In this Fourth Edition, Altstiel and develop take a deeper dive into the exploration of electronic know-how and its implications for the undefined, as they disclose the pervasive adjustments skilled around the worldwide advertisements panorama. Their most crucial revelation of all is the id of the 3 traits that would outline the long run leaders of this undefined: Be a possibility taker. comprehend know-how. dwell for ideas.

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Advertising Creative: Strategy, Copy, and Design by Tom Altstiel,Jean M. Grow


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